Photo: Briana Balducci
the VISION:
To Elevate Daily Rituals, Inspired by Rich Histories, That Cater to The Whole You.
IN GROOV was founded by Shani Hillian, a Master Esthetician with over 17+ years of experience treating skin utilizing the world's best herbals, oils, and botanicals.
Shani first experienced the magic of nature and holistic healing in the countryside in Jamaica — where her lineage lies. She witnessed her elders picking herbs from the garden to brew a cup of tea with, further healing with those same leaves to treat a skin ailment. The fundamental practice of "bringing nature in" further deepened her interest and perspective on total well-being. Those treasured moments were the catalyst for Shani to advance her education on the powers of plant medicine and functional herbs.
IN GROOV was born out of a love for nature, with a combined passion for healing and inspiring others on their journey of adopting holistic practices rooted in finding balance, harmony, and getting "in a groov" for the greatest good of one's whole being.
our ETHOS
"Honoring nature is the ultimate form of wellness."
Since inception, our purpose has been to arouse awareness and design wholesome products that support you along your journey of finding flow, not just within your skin but also within.
Our ethos and intent are never to "fix or cure" but rather regulate and aid, to flow hand in hand to demonstrate that holistic welfare can be achieved with thoughtfully crafted products rooted in nature and simplicity. We aim to craft a conscious line of multipurpose products utilizing the world's highest-quality plant-derived ingredients.
our INGREDIENTS
Our products are formulated using raw, natural ingredients derived from nature. Fewer is better, and remain intentional about crafting products with minimal ingredients to nurture their potency. Our aromatic accords are only derived from natural elements, never artificial or harmful.
Consciously-free from: parabens, phthalates, silicones, sulfates, gluten, glycols, alcohol, mineral oil, and harmful artificial. Always toxic-free and cruelty-free.
